Best Second Familia is a phrase used to describe the Trunited community with an emphasis on the loyalty culture that it promotes both internally and externally. A user’s “1st Family” is their own family and as is the norm, when part of a business, the individuals in that business become a 2nd Family. Familia is spanish for Family. It is used to add a culturally diverse and all-inclusive notion to the phrase.
This video shows just what Best Second Familia means to Dr. Nico and his family, as well as to key members of that Best Second Familia, Trunited Shoppers.
Concepts and terms that provide further information: (click to learn)
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