The Story of Trunited
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Dr. Nicolas Porter, The Founder of Trunited, started his career as a dentist. The fifth of eight children from humble means, he got into dentistry because he always remembered the burden he felt as a twelve-year-old when his dental needs exceeded what his family could afford. He vowed to one day change the industry and make quality dental practices that were accessible to, and affordable for, everyone.
In 2011, Dr. Nico’s vision became a reality as he opened the doors of the first ever location for Risas Dental and Braces. Focusing on the underserved Hispanic communities in Phoenix, Arizona and offering common sense approaches that had eluded dentistry for years, Risas saw immediate success and rapid growth, expanding to fifteen locations across Arizona and Colorado.
More importantly, Risas became a business that reflected Dr. Nico’s vision. Operations and procedures that normally cost too much for the average family to afford became available at a fraction of the cost without sacrificing quality. Dr. Nico instituted customer-based policies (all offices open on evenings and weekends, flexible payment options, bilingual staff, etc.) and empowered his dentists with easy paths to ownership and a unique pay structure. He promoted a company culture of giving and sharing, and established Labor of Love, an annual Labor Day celebration that has allowed Risas to provide millions of dollars in free dental care to the Phoenix and Denver communities.
By establishing a shared culture and giving patients every reason to say yes to dental care, Dr. Nico has proven that lower prices in healthcare could mean more profit. Risas dentists make over three times the national average of dentists while working significantly fewer hours. Dr. Nico makes sure patients are taken care of, and knew that by doing this, his dentists would be taken care of; his staff would be taken care of; he would be taken care of.
Armed with the knowledge that his insights were industry-changing in healthcare, Dr. Nico decided to turn his sights on a new industry in need of disruption.
Dr. Nico had briefly participated in direct sales earlier in his life. Fueled by a need to help those in his sphere of influence, he fought to find success and build a business while simultaneously working his way through dental school. Though he recognized many noble and powerful virtues behind the ideas in direct sales, he ultimately found the industry wanting. Too much money was being made at the top, with considerable roadblocks facing everyone else. Not enough focus was being placed on the end user which, as he would show in healthcare, is a recipe for disaster.
So when a former mentor in direct sales reached out to him in 2015, Dr. Nico listened intently. This was a man who had offered help, guidance, and support to Dr. Nico in the past and had asked for nothing in return. This was a man who had reached levels of financial success in the direct sales industry the degree to which most people could only dream. This was a man in need of help.
He had reached amazing levels of success, sure, but nobody around him was making any money. The system was set up in such a way that the people he was bringing in were no longer being served in their best interest.
And so he talked to Dr. Nico, with tears in his eyes, and asked what could be done to transform the direct sales industry. And Dr. Nico, with a new mission on his mind, went to work.
Taking the aspects of direct sales that worked and made sense, and then applying the principles and breakthroughs that had allowed him to revolutionize many aspects of dentistry, Dr. Nico began to make important connections. He started to see things come together, and he reached an epiphany.
He didn’t need to compete with direct sales companies. No. He needed to give the thousands and thousands of people who enter into direct sales every week a completely new option. He needed to compete with the Amazons and Facebooks of the world.
In today’s marketplace, everything you need can be found online. Amazon has large warehouses and shipping centers in place to get you what you want when you want it. Facebook makes it easy to connect with friends and share thoughts and ideas on the newest and best things out there. And virtually every company has an online store now that rivals or far surpasses their brick and mortar versions. Thanks to advancements, shopping has never been easier and more convenient.
But the great thing about progress, Dr. Nico, reasoned, is that it never has to stop. So what is the next progression from being able to order anything you want online and getting it delivered to you the next day?
Simple. Ordering anything you want online and getting paid to do it. Commerce for the Opportunity Class. Dr. Nico has worked tirelessly ever since to make that as efficient and effective for the Trunited Nation as possible.
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