It’s Time to Get…

It’s easy to lose sight of the fundamentals as you grow. You start with a basic understanding and then start to get into habits that evolve your understanding over time. Some of these habits are great; others, not so much.

One thing that is always beneficial is looking back at the basics to make sure you’re covering the things you need to cover.

Here’s three things you should have down as you move forward building your business:

1. Memorize the Script –

James Wood said it best on Wednesday’s webinar. If he went to everyone on the call and asked them to share the two key sentences of the Trunited Launch script, every single person should be able to do it.

Could you? Have you memorized the script? Can you say it with such confidence that it doesn’t sound memorized?

The best way to do that is to go to, get the script down, and then go out and use it! The more you use it, the better you’ll know it. Just remember, there are only two main sentences you need to know. It’s that easy.

2. Don’t Be the Expert…Edify –

Once you have the script down and you are confident, remember not to be TOO confident. You don’t want to be the expert…You want to edify someone else and let them be the expert.

See if someone has interest, deliver the second line (which is also great edification), and then get them in contact with someone who can answer their questions. You don’t want to answer any questions, because that is a slippery slope to the “I don’t have the time” excuse.

Here’s some great edification tips, courtesy of the incomparable James Wood:

  • Say this: “I’m just getting started. This is really important to me. I don’t want to mess this up. Let me connect you with someone I’m working with who’s teaching me how to successfully build my business.”
  • Set up a meeting one of three ways: 1. Reach out to a mentor in advance and let them know you’ll be making calls in a window. 2. Send out a text to the mentor. 3. Make it a 3 way message or call.
  • Include both the first name AND last name of the person you’re edifying. Don’t introduce James. Introduce James Katina. Use the first and last name of your prospect as well.
  • Never exaggerate claims. Edify people you believe in so you don’t have to make things up.
  • If working with one to three experts consistently, write down your reasons for edification so they are seamless and natural.
  • Boomerang – when you edify someone, they can now edify you back. They will be able to do this regardless of your experience level or standing. Don’t worry.
  • Edify your expert more than your prospect. You’re setting this person up to be an expert, so let them be the expert.
  • Once you edify, you have one more job: step back. Don’t try to be the expert. Don’t brag about yourself.

3. Lead –

If you’ve helped even one person start a business, you’re a leader. So lead!

Use a growth mindset to help others thrive. Don’t just connect and forget. Help others become a part of the community. Empower others with resources.

Every single one of the top Trunited Business Owners goes to the weekly webinars. These happen at 6:30 PM PST/9:30 PM EST every Monday and Wednesday at

This particular resource is invaluable for a Trunited Business Owner. In fact, it is an invaluable resource for people in general, as the high-quality training extends far beyond just building your business and into entrepreneurial wisdom and self-improvement insights. Carlos Salguero is a top 1% seller on Amazon, and he spends a great deal of time each week absorbing as much self-improvement knowledge as possible from myriad sources to bring back to the Trunited Family each week. In addition, you get the Business Ownership Plan and elite step 3 training from James Wood!

Set yourself and others up for success, both in Trunited and in life, and get everyone on these weekly webinars. That will in turn get them back to the basics as well!